Most of us leading projects have seen what a weak, uninterested, or downright hostile sponsor can do to our projects. Resources are "borrowed" to work on other late or more high-profile projects (almost certainly dooming your efforts in the process), scope and requirements changes come in by the dozens, a critical project decision needs to be made and your sponsor won't make time to see you...sound familiar? When it feels like you're walking down a dark path by yourself then it usually means your sponsor ditched you long ago. So how do we get the strong, supportive sponsor relationship we really need to make our projects successful? How do we get a true partner relationship with our sponsor?
In this one-hour discussion, we'll discover the true role of the project sponsor, some techniques to keep them involved, engaged and supportive (without becoming micro-managers), and some methods to achieve project success if these techniques should fail.
- Roles and responsibilities of project sponsors
- Results of effective and less-than-effective sponsors
- Sponsor evaluation tools
- Educating your sponsors
- Finding a sponsor you can live with
- Selling sponsorship
- Profiles of dysfunctional sponsors
- Techniques to create and maintain strong relationships with sponsors

